Unpacking the Research: Greengarten-Jackson, Yau, Gitlow, and Scandura
A significant study by Greengarten-Jackson, Yau, Gitlow, and Scandura delved into the existing landscape of mission statements within the USA's largest industrial and service corporations in 1992. The study's core objectives were to: Identify the common issues and structural elements within existing mission statements. Develop "ideal" prototype mission statements to serve as a guide for other organizations. Using telephone interviews and rigorous content analysis, the researchers gathered data from the 50 largest industrial and 50 largest service corporations. Do Companies Really Have Them? Key Findings The research revealed an interesting disparity in the adoption of mission statements: Company Type Percentage with Mission Statement Primary Reason for Lacking One Industrial 76% Industry changing too quickly Service 58% Lack of time This highlights a clear challenge, particularly for service companies, in dedicating the necessary resources to develop these crucial sta...