The Author's Voice or the Algorithm's Echo? A Critical Look at Blogger's New Automated Links
For decades, the blog has been a cornerstone of the internet—a space for deep thought, curated knowledge, and direct connection. It’s a digital home built by an author, brick by brick, with every carefully chosen word and every deliberately placed link. But a new experimental feature from Blogger threatens to change that architecture, raising a critical question: in the quest for "engagement," are we losing the very essence of what makes a blog valuable? Blogger is currently testing a beta feature that automatically inserts "Google Search links" into posts. The stated goal is to "create a more engaging reading experience" by identifying keywords and adding links for readers who want to "explore more." On the surface, it sounds helpful. In reality, it represents a fundamental misunderstanding of the relationship between a writer, their content, and their reader. The Blog vs. The Feed: A Tale of Two Internets To understand the problem, we must firs...