Study Simpli

A significant study by Greengarten-Jackson, Yau, Gitlow, and Scandura delved into the existing landscape of mission statements within the USA's largest industrial and service corporations in 1992. The study's core objectives were to: Identify the common issues and structural elements within existing mission statements. Develop "ideal" prototype mission statements to serve as a guide for other organizations. Using telephone interviews and rigorous content analysis, the researchers gathered data from the 50 largest industrial and 50 largest service corporations. Do Companies Really Have Them? Key Findings The research revealed an interesting disparity in the adoption of mission statements: Company Type Percentage with Mission Statement Primary Reason for Lacking One Industrial 76% Industry changing too quickly Service 58% Lack of time This highlights a clear challenge, particularly for service companies, in dedicating the necessary resources to develop these crucial sta...

  A summary of the research by Greengarten-Jackson, Yau, Gitlow, and Scandura The "What" and "Why" of Mission Statements Vision Statement: A dream for the future state of the organization. It's the "what" an organization wants to become. Example: "To make people happy" (Disney) Mission Statement: The current reason for an organization's existence. It's the "how" the organization will achieve its vision. Importance: Aligns organizational processes with business strategies. Provides employees with a sense of purpose. Serves as a framework for decision-making. Research indicates a link to improved firm performance and customer service. The Research Study Purpose: To determine the issues addressed by, and the underlying structure of, existing mission statements. To identify "ideal" prototype mission statements to guide organizations. Population: The 50 largest industrial and 50 largest service corporations in the US...